![]() The timestamp that I linked to shows an explicit example of how State Farm utilizes the Sales Cloud. To further illustrate my point, I’ve linked a video below to the keynote of Dreamforce 2019, Salesforce’s massive annual conference. If you’re a retail store or a distributor that sells Adidas inventory, you’re a customer that’s listed in Adidas’s Sales Cloud. If you got a marketing email or text from Adidas, that was from Marketing Cloud. If you had a problem with your Adidas order and you contacted support, you’ve used Service Cloud. ![]() If you’ve shopped at, you’ve used Salesforce’s Commerce Cloud. Salesforce has several offerings which serve as the base for customization to start from:Īdidas is a prominent partner of Salesforce so I will use them as an example. Salesforce is a SaaS software platform that you can customize to produce a unique solution to run your business and connect to your customers. What does Salesforce actually do?įirst, let’s talk about what Salesforce actually does. In this article, I’m going to explore the product strategy behind the Slack acquisition and hopefully give you some insights into how Salesforce sees the future of Slack and its alignment with Salesforce’s overall product strategy. ![]() Why would Salesforce buy Slack especially since Slack lost $571 million in FY2020? On December 1, 2020, Slack Technologies was acquired by Salesforce in its biggest acquisition to date for $27.7 billion. In this article, I will specify “partner” for companies that purchase software from Salesforce and “customers” for the end consumers and firms that partners sell to. This article was not written with any insider knowledge and contains my own personal thoughts. Author disclaimer: I worked at Salesforce as a software engineer for two years from 2018 - Aug 2020.
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